Abstract

Online Shopping has become a globally significant part of the society, capturing a considerable part of the e-commerce and business world. However, to effectively improve on the provision goods and services online in Nigeria, it is important to have a comprehensive understanding of the term and other existing online platforms in Nigeria. Hence, this review article presents an extensive review of current most popular online shopping platforms in Nigeria. The study is primarily focused on Online shopping platforms in Nigeria, the goods and services provided by those platforms, and some of their limitations. Additionally, general the article outline the challenges and prospects associated with online shopping platforms in Nigeria, providing researchers with avenues for further exploration. The study points to the issue of trust as one of the core problems faced by online shopping platforms in Nigeria. Consequently, the review article proposes a video interaction framework, tools and metrics for measurement that, if followed diligently, can serve as a possible improvement to trust building between vendors and online shoppers.

References

• B. Daroch, G. Nagrath, and A. Gupta, “A study on factors limiting online shopping behaviour of consumers,” vol. 15, no. 1, pp. 39–52, 2021, doi: 10.1108/RAMJ-07-2020-0038.
• A. O. Oloveze and E. Ahaiwe, “From offline shopping to online shopping in Nigeria : evidence from African emerging economy,” no. December 2021, 2022, doi: 10.1108/IRJMS-08-2021-0110.
• N. Chinedu, “A Holistic Presentation of Online Shopping in Nigeria A Holistic Presentation of Online Shopping in Nigeria,” no. July 2018, 2019, doi: 10.18843/rwjasc/v9i3/03.
• C. A. Nwankwo and M. Kanyangale, “Online Shopping Industry and Its Consumers in,” vol. 24, no. 3, pp. 1–12, 2019, doi: 10.9734/JEMT/2019/v24i330165.
• R. A. Bananda and K. O. Nwagwu, “The Changing Face of E-Commerce in Nigeria ; Prospects and Challenges,” vol. 5, no. 3, 2021.
• S. Abiodun, “Nigeria,” vol. 1, no. June, pp. 23–33, 2013.
• U. C. Okolie and A. H. Ojomo, “E-Commerce in Nigeria: Benefits and Challenges,” Humanit. Soc. Sci. Latv., vol. 28, no. 2, pp. 69–90, 2020, doi: 10.22364/hssl.28.2.05.
• B. Tom Alexander, von der D. Jasper Andreas, and others, “E-Commerce in Nigeria: A qualitative study on challenges in the Nigerian E-Commerce landscape and solution approaches.” 2022.
• O. J. George and E. L. O, “Risk and Trust in Online Shopping : Experience from Nigeria,” vol. 11, pp. 71–78, 2015.
• O. O. Olasanmi, “Online Shopping and Customers ’ Satisfaction in Lagos State , Nigeria,” pp. 1446–1463, 2019, doi: 10.4236/ajibm.2019.96095.
• Wikipedia, “Jumia.”
• S. Board et al., “Letter from the Chair Letter from the Crisis Director Committee Logistics Introduction to Committee Topic : Revitalizing the Image of Jumia Introduction to the Topic Background Information On-the-Ground Operations Company Finances History of Jumia Technologies AG Pressing Factors to Address Fraud Allegations Eurocentric Business Model Critiques Insufficient Business Strategies & Regional Concerns Questions to Consider Dossiers”.
• I. B. S. Hyde, “Jumia Group : Africa ’ s First Unicorn,” vol. 44, no. 0, pp. 1–15, 2018.
• Wikipedia, “Konga,” Konga.com. https://en.wikipedia.org/wiki/Konga.com (accessed Aug. 14, 2023).
• K. Z. Oo, “Design and Implementation of Electronic Payment Gateway for Secure Online Payment System,” vol. 3, no. 5, pp. 1329–1334, 2019.
• U. I. Nduanya and F. A. Okoye, “DESIGN OF A PAY-ON-DELIVERY ONLINE STORE,” no. May, 2020, doi: 10.23883/IJRTER.2018.4360.LFNYO.
• [17] I. OFUNRE and A. AFOLABI, “E-COMMERCE IN NIGERIA AND CONSUME RS ’ INTENTION TO SHOP ONLINE,” J. Glob. Econ. Manag. Bus. Res., vol. 8, no. 4, pp. 181–192, 2017, [Online]. Available: www.ikpress.org
• C. B. of Nigeria, “Nigeria Payments System Vision 2020,” 2020.
• P. Deufel and J. Kemper, “Online Payment Method Selection : The Habitual Choice of Deferring Payment Online Payment Method Selection : The Habitual Choice of Deferring Payment Completed Research Paper,” no. December, 2018.
• C. Diehl et al., “Defining Recommendations to Guide User Interface Design: Multimethod Approach.,” JMIR Hum. factors, vol. 9, no. 3, p. e37894, Sep. 2022, doi: 10.2196/37894.
• A. Dillon, “User Interface Design,” no. January 2006, 2019, doi: 10.1002/0470018860.s00054.
• H. El-sherbiny, “THE USE OF FLAT ILLUSTRATIONS IN WEBSITES AND SMART PHONES THE USE OF FLAT ILLUSTRATIONS IN WEBSITES AND SMART PHONES APPLICATIONS ’ USER INTERFACE ( UI ) DESIGN تاقيبطتو تنرتنلاا عقاومب ةص اخلا مدختسملا ةهجاو ىلع ةحطسملا ةيحيضوتلا موسرلا مادختسا ةيكذلا فتاوهلا,” no. December, 2020, doi: 10.47436/jaarsfa.v1i2.65.
• F. Kamoun and M. Halaweh, “and E-Commerce Security Perception : An Empirical Study,” no. April, 2012, doi: 10.4018/jebr.2012040102.
• B. Jitnupong and W. Jirachiefpattana, “Information System User Interface Design in Software Services Organization :,” in MATEC Web of Conferences, 2018. doi: 10.1051/matecconf/201816401006.
• N. Yashmi et al., “THE EFFECT OF INTERFACE ON USER TRUST ; USER BEHAVIOR IN E-COMMERCE PRODUCTS,” no. 2006, pp. 1589–1596, 2020.
• N. Trieu, “Thesis Information Technology,” CENTRIA UNIVERSITY OF APPLIED SCIENCES, 2022.
• C. Sagandira and K. Berg, “User Interface design in e-commerce and it impacts on consumer trust,” no. October, 2020, doi: 10.13140/RG.2.2.31943.32164.
• V. Sharma and A. K. Tiwari, “A Study on User Interface and User Experience Designs and its Tools,” no. 6, pp. 41–43, 2021.
• A. Berni and Y. Borgianni, “FROM THE DEFINITION OF USER EXPERIENCE TO A FRAMEWORK TO CLASSIFY ITS APPLICATIONS IN DESIGN,” in Proceedings of the INTERNATIONAL CONFERENCE ON ENGINEERING DESIGN, ICED21 16-20 AUGUST 2021, GOTHENBURG, SWEDEN, 2021, pp. 16–20. doi: 10.1017/pds.2021.424.
• F. Almeida, “The Role of Responsive Design in Web Development,” no. April, 2018.
• M. H. Ragab, “Responsive or Adaptive Educational Mobile Websites : The Impact of Different Designs on Students ’ Preferences at Jouf University – Saudi Arabia,” vol. 18, no. 2, pp. 82–92, 2019.
• A. Parlakkılıç, “Responsive Mobile Learning ( M-Learning ) Application Design and Architecture in Fog Computing,” Int. J. Mod. Educ. Stud., vol. 3, no. 2, pp. 82–94, 2019.
• T. Horak, W. Aigner, M. Brehmer, and C. Tominski, Responsive Visualization Design for Mobile Devices. 2021. doi: 10.1201/9781003090823-2.CHAPTER.
• V. Kadu and C. P. Kadu, “A Study of Impact of Responsive Web Design in E-commerce Websites,” vol. 7, no. 2, pp. 119–124, 2020, doi: 10.17148/IJARCCE.2018.7220.
• M. Weideman, “Website navigation architectures and their effect on website visibility – can search engines deliver on the promise ? Website navigation architectures and their effect on website visibility - a literature survey .,” no. October 2004, 2017.
• A. Tan and Y. Ern, “Web Applications,” no. November, 2019, doi: 10.13140/RG.2.2.16545.15207.
• A. Odu, “DIGITAL LITERACY AND THE IMPLICATION ON NIGERIAN DIGITAL LIBRARY,” vol. 3, pp. 13–19, 2017.
• G. S. Olanrewaju, S. B. Adebayo, A. Y. Omotosho, and C. F. Olajide, “Left behind? The effects of digital gaps on e-learning in rural secondary schools and remote communities across Nigeria during the COVID19 pandemic,” Int. J. Educ. Res. Open, vol. 2, p. 100092, 2021, doi: https://doi.org/10.1016/j.ijedro.2021.100092.
• A. Akinlolu and S. Ayo, “Challenges and Prospects of Internet Connectivity in Developing Universities in Nigeria A Case Study of Fountain University,” Fountain J. Nat. Appl. Sci., vol. 7, pp. 8–14, 2018, doi: 10.53704/fujnas.v7i2.192.
• E. U. Kelvin, “Challenges of Business to Consumer E-Commerce in Nigeria By”.
• O. U. Stephen, E. H. Uloma, U. D. Ben, E. C. Nnate, and E. State, “Assessing challenges to online shopping in Nigeria : a study of selected online shoppers in Asaba , Delta State .,” vol. 2, no. 6, pp. 198–205, 2017.
• Z. M. Basar, A. N. Mansor, K. A. Jamaludin, and B. S. Alias, “The Effectiveness and Challenges of Online Learning for Secondary School Students – A Case Study,” no. March 2020, 2021.
• T. Ibidapo-Obe, “Online Consumer Protection in E-Commerce Transactions in Nigeria: An Analysis,” SSRN Electron. J., 2011, doi: 10.2139/ssrn.2683927.